Reinventing The Network Marketing Wheel - Don't

By John ODriscoll


One of the things I am constantly amazed of in my Network Marketing career are the amount of new people who enter the business who want to reinvent the wheel!

The entire essence of Network Marketing is the company provide a system that is duplicable. This means all you need to do is follow the system and with the help, advice and support from your sponsor you will achieve success. So why then do people insist on turning things on their head?

The conclusion I have come to is people get so excited about joining a new business that they go out and purchase the first lead generation programme out there. They spend their hard earned money on the first fancy email that hits their in box. They email or call me and tell me how they have followed the system and bought x number of leads from company ABC.

Every time this happens I hold my head in my hands and make a silent prayer that they have not chosen a dud. Nine times out of ten though they come to me and say "John, what happened? I followed the system and it didn't work" I am always very patient when I ask how they came to choose company ABC by following the system as I know its not in there.

A hard lesson maybe, but not a bad one to have right up front before you really get started in your Network Marketing business. From that point on they tend to start to listen to someone who has done it before and more importantly has run a series of tests to check which lead generation system works best with our particular company.

You see excitement and enthusiasm are great things but you need to ensure you are directing all of that energy to the right target. You're going to struggle to achieve your goals in Network Marketing if you apply the Shotgun method of lead generation i.e. buy the next new thing on the block. You need to be like a sniper, choose your target carefully (have someone choose it with you!), set your sights, and squeeze the trigger and FIRE!

If your new to Network Marketing or about to embark on a career with a new company remember…follow the system and don't reinvent the wheel (until you have money to burn on testing!)
John O'Driscoll
"The Master Of The Short Cut"
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Network Marketing - When You Shouldn't Be The Expert

By Janet Napora


I see a lot of different advice on how to talk to prospects or as I look at it-potential team members. Some people tell them what a great company and compensation plan they have, or about the wonderful the results people are having with their products. There's no doubt a great company, comp plan and great products are necessary things to have. While your prospects are listening to to you, all they're thinking is "can I do this and will you help me?"

If your an expert on your company or how MLM works, that's great but can your new people do what your doing? Is there duplication? What you need is a system or systems that everyone can do. We all have different comfort levels, strengths and weaknesses. Some people may be great at doing presentations, I for one hate doing presentations. They make me very uncomfortable, so I don't do them. The point is that's ok because there are other options available.

Setting yourself up as an expert is sometimes like shooting yourself in the foot. It's not always possible to duplicate. Over the course of your career you will eventually become an expert and be able to help others by being the go between and by that I'm talking about the 3-way call.

When your working to create additional from home your goal should be a combination of retailing product and sponsoring new affiliates. Let's start with retailing. You don't need to be the expert about your products. You simply need to tell a story about the benefits of your product,whether it's your story or someone elses. If someone wants to know more about the product there should be someone there for you, to be the expert.

Exposing someone to your business can be as simple as handing them a cd or putting them on a conference call. This step is to give them a general over view of your business. The 3-way call is the means to answer all of your prospects questions...not to close the deal. You are the one building the relationship. What happens next? Your prospect will realize "Hey I can do This. Hand out a cd, have my upline, my team help me when I need it and NOT have to be the expert!"

Many people are looking to create additional income from home, as many as 170,000 people are joining home-based business every WEEK. Unfortunately most of them are failing because they don't have a system or the support and training they need. Sales is a part of Network Marketing and MLM but the relationships that you build are what enables you to create long term, walk away residual income.
Janet Napora is actively building a network marketing business. She also does business coaching for any one in any company. You can download the free ebook Success in 10 Steps. Visit http://www.TotalSuccessEbook.com You can also learn more by visiting her blog at http://www.JanetNapora.com

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How to Build an Attrition Resistant Network Marketing Business

By Michael L. Smith


With attrition rates (people leaving your organization) at a staggering 70% within three months of startup, the network marketing industry is come by day, leave by night. Why is that? Lack of good leaders? Maybe.

However, this article isn't geared towards that topic. This article is about how to make your business resistant to the constant attrition in network marketing. Well, one of my mentors Mike Dillard coined the term "You Inc" in his book MLM Traffic Formula.

Anyways, in today's world of convenience and fast paced action this couldn't be more important. No matter how good of a leader you are people will leave your organization. Things happen, people change and they may leave.

That is why it is crucial to create "You Inc." Let me explain. Creating "You Inc" is basically all about branding yourself in this industry and selling yourself not your company. In the end people don't buy into the company, the pay plan, or your stupendous life changing product. They buy YOU, that is it.

Creating "You Inc" really means creating a relationship with people and having a list. So no matter what happens tomorrow you will always have your list. Grow this list of people and build trust. Help your list achieve their goals and they will be with you forever.

When you create your list, attrition is a thing of the past. It doesn't matter if your company went out of business tomorrow because you still have the relationships.

You must solve other peoples problems and give without ever thinking about getting.

So what is "You Inc" you ask? It is a list of people who know and trust you because of the value you have given them over time. What do I mean by value? Value is teaching people without asking for money in return, being a mentor with a servant's heart. Once you have a list of people that trust you it doesn't matter what happens tomorrow. The equity you have is in yourself.

So build your list and help people without expecting anything in return. Once you start to truly open your heart to others is the day success will come your way.
ABOUT THE AUTHOR: Mike Smith Teaches Others How To ATTRACT Prospects With Credit Card In Hand Into Their Network Marketing Business. All Without Cold Calling, Home Meetings, Buying Leads, or Pitching Friends & Family. To Get Instant Access To Mike's Secrets: Click Here! - To Work With Mike In His Primary Business: Click Here!

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